At the official launch event in NYC, Einride introduced a range of new products adapted specifically for the U.S. market. My team was commissioned to produce a photoshoot of a POD-1, and create 360 HDRI and Backplates for POD-2 CGI integration. Shot in iconic places in NYC for 2 days and 1 day of location scouting.
Our role: Location scouting, custom 360 HDRI Photography, Automotive photography, Backplates Retouching, Color Grading.
Client: EINRIDE
Production: BEIGE
Agent: Elizabeth Poje
Photographer: Dmitry Bocharov
CGI: RAW-CONCEPT